It is all of the components that give The London Nº 1 its singular character - the quality of the ingredients, the distillation method, the colour and the bottle's design.
Distilled in small batches in the heart of London, this gin's unique flavour is the result of the quality of the raw ingredients used, as well as its distillation in Pot Stills (traditionally the only stills used for distillation in small quantities).
Ours is about 3 feet by 3 feet, and on our left is the account's block. The marketing block is down the hall.
We're joking. Obviously.
Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".
Coming up with a write up for the simple sake of a write up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.
As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write up whether you like it or not, they said. And be funny, they said.
So here we are, doing a write up and being funny.