
This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.
At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.
These are the fundamental laws that will ensure excellence.
They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people.
These laws will work now or in 100 years from now. Are you ready to get started?
This isn't the first time - and it certainly won't be the last time - we chat about the weird names that some items of clothing have. We've mentioned things like jumpers and sweaters, and questioned why they're called those things, when they certainly don't jump or sweat, respectively. Don't even get us started on clothes like clam diggers and pedal pushers. Seriously, who digs for clams? Where is this beach where people are doing so?
When it comes to shoes, the names get a little simpler. Like, you get hiking boots (for hiking), running shoes (for running) and tennis shoes (do we need to say it?) Of course, you then get sneakers, and we simply can't help but wonder where they're sneaking to? Well, if they're anything like our deal on these Japan S sneakers from ASICS, hopefully they'll be sneaking into your cart ASAP!