
100% Volumized*, 100% Volumazing™*. Our ultimate volume-building mascara delivers full, beautifully fanned-out lashes, in formulas that won’t smudge or flake. Place the brush at the roots of your lashes and wiggle it, so you really darken and define things with the mascara formula, then draw it out to and pull through the tips.
Fads, trends, phases... they've been around for ages, and it never takes long for society to come up with something new to obsess about. Some things eventually find their way back to the world, like low-rise jeans, or mullets! Others go out of style and never come back, like doilies under pot plants and genuine fur coats.
Beauty and skincare fads are much the same, like when putting egg whites on your face was considered an excellent tightener - as long as your brunch-time besties didn't sit close enough to smell you.
We suggest leaving those eggs for breakfast, and hopping on a health and beauty trend that's very much here to stay: collagen powder. And would you look at that! Our main deal today happens to be exactly that.