The Beebo is a hands-free bottle holder designed to enhance feeding time for parents, caregivers, and infants. The Beebo frees a hand giving the parent the ability to read a book to the baby, cuddle the baby, or even enjoy family meals together. The ribbed underside grips clothes and the counterweight at the back of The Beebo keeps it balanced and securely in place. The bottle holder can be separated from the pad for easy cleaning with a soft cloth and warm soapy water. Place the Beebo over either shoulder, positioning the bottle holder just below your shoulder above your breast, then insert your baby's bottle. The rotating bottle holder helps you find the perfect feeding angle and even rotates out of the way while burping or playing with your baby.