Phil KnightShoe Dog: A Memoir by the Creator of NIKE
R169
About
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
Product Features
- Motivation
- Memoir
- Non-Fiction
- Good read
- Great gift
Product Specification
- Format: Paperback
- Pages: 400 pp
- Dimensions: 130 x 198 x 24mm
- Weight: 282g
Humble bragging. How is this still a thing?
You know the type. They'll say something along the lines of "I really miss my old Chevy Spark. This Audi SUV is so much harder to park."
Rest assured they don't miss that Chevy AT ALL. They just want you to know that they spent truckloads of cash on the latest Audi, but they want to come across as really casual because somehow that makes them cooler. Or something.
You'd think the complete lack of any complimentary responses would put an end to this type of self-appreciation, but if anything it's happening more and more.
We'd love to come up with an effective solution to it (honestly, it's what the world needs) but we're waaay too busy running a successful eCommerce company to actually invest the time.
Did you know we're also getting our PhDs on the side? No big deal.