Just spike it into the sand to hold your drink, credit cards, hotel room keys, snack, sunglasses, phone, sunscreen, lip balm or anything you want to keep off the hot sand and easily available within reach.
If your web browser happens to be Google Chrome, you might want to try this.
Open a new tab and click this link (we know. A link without context. It's time to put your trust to the test).
You should see an Add to Chrome button. Feel free to click that.
Hey presto! Now instead of the standard new tab page, you get to look at one of about ten thousand stunning landscapes courtesy of Google Earth every time you open up a new tab.
You're welcome.