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Diadora was founded in 1948 in Caerano di San Marco, Italy.
Sport DNA and Italian artisan tradition are the Diadora Lifestyle marks of distinction, so defining a brand that originates on the sports pitch yet finds its natural habitat in the street.
Representing what we are - no compromises - has always been the focus of the Diadora Lifestyle world, one which clearly aims to encourage a determination to be what others are not: ourselves.
Casual or Active - Diadora is for you!
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There are plenty of things that make us truly South African, and a lot of the time these very things may come off as a little strange to someone not from Mzansi. We say 'Ag, shame!' for pretty much everything. We're effortlessly able to differentiate 'now' from 'now now' and 'just now' without really being able to explain how. We call traffic lights 'robots' and manage to navigate through them during loadshedding, and even when we do have electricity, we're always happy to cook on a fire.
As strange a bunch as we may seem to the outside world, we're always proud to strut our stuff and wear our Rainbow Nation flag with pride, especially with the Boks doing so well and set to face New Zealand this weekend. Come rain or shine, we suggest wearing our colours with extra flair come the World Cup, with our main deal of men's SA flag swimming briefs from BeanBagTheBrand. Make us proud!