In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before.
Diesel Watches was launched in the early 1990s, expanding the brand's product line beyond clothing and accessories. The watches reflect Diesel's rebellious and edgy style, incorporating industrial-inspired designs.
Black
Diesel's 57mm Mr. Daddy 2.0 watch features a black sunray, textured dial with indexes, chronograph movement and black-tone stainless steel bracelet.
Red
Diesel's 57mm Mr. Daddy 2.0 watch features a silver brushed textured dial, multiple time setting movement functions and red enamel and stainless steel bracelet.
Black
Red