Diadora was founded in 1948 in Caerano di San Marco, Italy.
Sport DNA and Italian artisan tradition are the Diadora Lifestyle marks of distinction, so defining a brand that originates on the sports pitch yet finds its natural habitat in the street.
Representing what we are - no compromises - has always been the focus of the Diadora Lifestyle world, one which clearly aims to encourage a determination to be what others are not: ourselves.
Casual or Active - Diadora is for you!
What do you call a tense watch? All wound up.
What animal can tell the time? A watchdog.
What did the robber say to the clock? Hands up!
Why did the late man want to purchase a watch? He wanted to buy time.
What's with all this talk of time? Because it's time to check out our unbeatable deal on a stainless steel watch from Daniel Wellington.