Groundcover Leather Company was founded in 1990 by Justin and Amanda McCarthy. A family business located on a farm in the KwaZulu-Natal Midlands of South Africa, Groundcover is the expression of a lifelong passion for leatherwork and a search for a meaningful livelihood.
From small beginnings, we have grown into a sensibly sized, sustainable enterprise and have become well-known as makers of original, finely handcrafted leather footwear and accessories.
All-time classic South African heritage footwear. In this version of the veldskoen, we have tried stay as true to the roots of the original veldskoen shoe as possible. Crafted the old-fashioned way, using modern methods and the best inputs in the market, we strongly believe our vellie offers the best value for money in the South African footwear market. This version of the vellie uses floater leather, which is characterized by its suppleness and durability, and a genuine leather insole which means these vellies should serve you for years to come.
In the late 90s and early 00s, having a cellphone was a rite of passage. And let's be honest, pretty much all of us had that sturdy Nokia 3310 to send SMSs within a limited character count in case we got charged extra airtime. You kind of either had one, or you didn't, the options weren't endless.
Nowadays, the options are endless, and the world has been divided into those who love iPhones and... well, everyone else. Android lovers, if you will.
We reserve the right to remain completely neutral and unbiased when it comes to preference of platform, but we do need to tell you that, no matter what your stance, you'd do well to check out our deal on an iPhone 8 from, well, Apple. Duh.