This is a story that starts from nothing but a mere moment. The fuel of creativity dares to rear its dormant head at the instantaneous moment a spark flickers, a divine collision of the freedom of action sports and the expression of art. A sketch scrawled onto paper ignites rapidly, evolving from ideation, to concept to logo, to lifestyle. It's a moment that moves like wildfire, marking 2002 as the year that the UNIT brand was born.