Diadora was founded in 1948 in Caerano di San Marco, Italy.
Sport DNA and Italian artisan tradition are the Diadora Lifestyle marks of distinction, so defining a brand that originates on the sports pitch yet finds its natural habitat in the street.
Representing what we are - no compromises - has always been the focus of the Diadora Lifestyle world, one which clearly aims to encourage a determination to be what others are not: ourselves.
Casual or Active - Diadora is for you!
Ever since AI stepped into the spotlight, people have been divided about whether or not it's a good thing. Sure, it can design some pretty amazing pictures, and the stuff it can write? Wow! On the other hand, some folks worry that AI is literally coming for their jobs...
Some of these fears might be quite valid - but most of them, nah, not so much. After all, would you ever let a robot do your hair? No way! How would it give you the perfect perm when it has no hair of its own to practise on? Would you let a robot braai your steak? Come on, where's the fun in that?
Would you let a robot clean your house? Um, okay yes! Especially if it can mop, too! And would you look at that - we just happen to have a deal on a Proscenic robotic vacuum with mops right now!