Wonderbra is hailed by many women as the 8th "Wonder" of the world and was voted at the greatest fashion innovation in history. The superior nature of the product and its unique sexiness has since made it a household name in South Africa and around the world.
The essence of the brand is a sense of sexiness with a sense of humour, and emphasises attractiveness, beauty, power, confidence and freedom in women who wear Wonderbra. Wonderbra understands that it provides both functional and emotional benefits to women and thus operates in the boundaries of intimacy, beauty and attraction.
Although the brand is exclusive, every woman should own one, and if a woman doesn't own an original Wonderbra she's letting herself down!
Like the Fast and the Furious franchise. Or the Game of Thrones franchise. Or Pitbull song collabs.
But some things get better over time.
Robert Downey Jr, for example. Or this week's deals.
Today, you can get up to 70% off. Tomorrow: up to 80% off. And Friday: up to 90% (yep - NINETY!) percent off.
Cha-ching. Smiles all round.