Diadora was founded in 1948 in Caerano di San Marco, Italy.
Sport DNA and Italian artisan tradition are the Diadora Lifestyle marks of distinction, so defining a brand that originates on the sports pitch yet finds its natural habitat in the street.
Representing what we are - no compromises - has always been the focus of the Diadora Lifestyle world, one which clearly aims to encourage a determination to be what others are not: ourselves.
Casual or Active - Diadora is for you!
So, you're feeling a little despondent because everyone else is bragging about the unreal deals they've bagged? Don't worry, much like a Saudi Arabian footballer in Qatar, you can come back from this.
However, you may wonder what our four main deals: premium flip flops, a crystal ball, performance golf shirts and bar stools all have in common. Well... none of them can predict when loadshedding is going to strike again.
What we can predict, though, is that you'll be able to get up to 100% OFF on some of the biggest local and international brands today.