Jim CollinsGood to Great: Why Some Companies Leap and Others Don't
R399
About
Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.
Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.
Product Features
- Over 3 million copies sold
- ISBN: 9780712676090
- Format: Hardback
- Published: October 2001