Jake Knapp & John ZeratskyClick: How to Make What People Want (Paperback)

About

Click is a practical, step-by-step playbook for launching ambitious projects that truly resonate with users. Drawing on lessons from clients like Nike, Microsoft, Google, and Slack, the authors introduce their proven “Foundation Sprint”—a two-day process designed to compress six months of strategic development into rapid iterations. Co-authors Jake Knapp and John Zeratsky, both seasoned designers and former partners at Google Ventures, aim to help teams avoid common pitfalls and build products that reliably “click” with their target audience.