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Now now?

The very concept of time has long fascinated us humans, with famous philosophers trying to make sense of it and how it all works. Einstein himself said that time is an illusion, while Cher wondered if there was a way she could turn back time and take back the words that would hurt whoever she was singing about.

Throw South African time into the mix and we confuse the rest of the world even more, with concepts like 'just now' and 'now now', neither of which actually mean 'now'.

Sometimes, it's best to not worry too much about philosophy or Cher lyrics, and just be content with being able to tell the time at all. And nothing could help you do that better than our deal on gorgeous ladies Élysées watches from Christophe Duchamp.