Own Your Scent. Command the Moment.
Be Your Own Ikon is a bold tribute to the modern man who refuses to follow - he leads.
A fragrance that channels confidence, individuality, and timeless charm, it is designed for those who define success on their own terms.
Whether you're making your mark in the boardroom or on your next great adventure, RASASI Be Your Own Ikon inspires you to lead with purpose, elegance, and authenticity.