
Gucci Bloom is a rich, beautifully authentic white floral fragrance created by master perfumer Alberto Morillas under the direction of Alessandro Michele. Launched in 2017, this Eau de Parfum is envisioned as a thriving garden full of diverse flowers, designed to literally unfold and "bloom" like its name. It celebrates vitality and modern femininity with an elegant, highly concentrated bouquet that feels both vintage and contemporary.