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MaybellinePack of 2 Falsies Mascara

R129

Retail: R290
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About

Maybelline Falsies Flared Mascara has been ophthalmologically tested. It is suitable for sensitive eyes and contact lens wearers. Lash glam in a tube-now goes flared. Patented spoon curler brush fans out lashes from corner-to-corner, while our Pro-Keratin formula instantly builds volume without clumping. Unique flexible wand lifts and separates lashes to provide the look of 300 per cent more visible, lashes. Contact lens safe and waterproof formula. It is available in black shade.

FALSIES FLARED BLACK - Waterproof Mascara

WHAT IT IS

  • Volum' Express® Falsies Flared® Waterproof Mascara builds volume, and a flared arch that lasts. 

BENEFITS

  • Achieve winged out and over the top eyelashes, instantly. The patented Spoon Curler Brush loads every lash with a flexible-hold formula to build volume that goes up and out at corners. The unique flexible wand helps to lift and separate to deliver the look of more lashes. 
  • Ophthalmologist tested. 
  • Suitable for contact lens wearers. 

HOW TO USE/APPLY

  • Step 1. Sweep the Spoon Curler Brush with the spoon side against lashes. 
  • Step 2. Flare outwards with the flat side from the root to tip of lashes. 
  • Step 3. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
FALSIES VERY BLACK - Washable Mascara

WHAT IT IS

  • Volum’ Express® The Falsies® Washable Mascara creates more visible eyelashes for a glam look. The clump-free formula delivers bigger, thicker, and fuller lashes for dramatic volume. 

BENEFITS

  • The unique and flexible wand helps to lift and separate delivering the look of more lashes. Maybelline’s patented spoon brush and Kera-Fiber Formula instantly build 8X more volume to achieve The Falsies® lash effect.
  • Ophthalmologist tested. 
  • Suitable for contact lens wearers. 

HOW TO USE/APPLY

  • Step 1. Hold brush with the spoon side at the base of eyelashes and sweep from root to tip. 
  • Step 2. Repeat until the desired look is achieved. 
  • Step 3. Do not let mascara dry in between coats. 
  • Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
Product Specifications
  • Choose between a pack of 2 Falsies Flared Black and Falsies very black

How to use

  • Hold brush with spoon side upwards against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats. Removes easily with Expert Eyes 100% Oil-Free Eye Makeup Remover.
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Writer's block

Ours is about 3 feet by 3 feet, and on our left is the account's block. The marketing block is down the hall.

We're joking. Obviously.

Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".

Coming up with a write up for the simple sake of a write up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.

As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write up whether you like it or not, they said. And be funny, they said.

So here we are, doing a write up and being funny.