Why schlep home with plastic bottles of mineral water or install expensive filtration systems, when you can make it yourself? Anytime. In anything. For a fraction of the cost - to your pocket and the planet!
Since ancient times, the Japanese created Binchotan, activated charcoal in its natural form (think organic black metallic branches!) that could fertilize soil, remove odours, and purify drinking water. What started out as a byproduct of cooking, became a useful item in its own right. Many years and several continents away, Darrin and Camilla Morrisby were going through many plastic filters per year, and knew there had to be a better way.
They discovered Binchotan, and something clicked for them. They connected with a producer who makes it in the traditional way, by exposing wood first to very low temperatures, then temperatures of up to 1200ºC, which causes the wood pores to enlarge, and the wood carbonises and activates its unique properties. The charcoal is removed from the kiln after around 2 weeks, then covered in a mixture of earth, sand and ash, giving it a temporary white colour, and its alternative name - white charcoal. Once cooled, it is hand cut and ready for use. This was the birthplace of Kuro-Bo Activated Charcoal Water Filters.
Ours is about 3 feet by 3 feet, and on our left is the account's block. The marketing block is down the hall.
We're joking. Obviously.
Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".
Coming up with a write up for the simple sake of a write up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.
As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write up whether you like it or not, they said. And be funny, they said.
So here we are, doing a write up and being funny.